Brand airtel 1 by tirthankar majumder 2 brand equity (bav model) 16 brand recall value 17 perceptual mapping high connectivity low connectivity low on esteem high on esteem vodafone airtel bsnl reliance smart 18 umbrella branding 19 co-branding. A project on airtel's brand equity using brand asset valuator and zaltman metahpor elicittion technique describing airtel's position in the indian market with respect to its competitors within a sample size of 40. The brand equity mtb survey is the largest, most diverse and most prestigious survey of its kind, with over 8,000 respondents nation-wide and is conducted by the nielsen company on behalf of brand equity both bharti airtel and vodafone essar did not offer comments to a detailed query sent by et in india, the new iphone from. Brand equity has recently announced the latest edition of most trusted brands in india for 2012 nokia, samsung mobile, airtel, vodafone and bsnl emerged as most trusted mobile and telecom brands. Watch out airtel and sasha chettri, social media star mithila palkar teams up with vodafone u the social media star is face of a web series ‘sort cuts’ based on college life hacks digital.
The brandguide table above concludes the airtel swot analysis along with its marketing and brand parameters similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Ranked the 7th most exciting youth brand in a survey by ac neilson and brand equity most exciting telecom brand among the youth and the only telecom brand to appear in the top 10 vodafone india was runner up as client of the year at effies 2011 with 2 golds, 1 silver and 1 bronze , wn 2 golds for blackberry for everyone campaign. The department of telecommunications (dot) is expected to clear the mergers of bharti airtel-telenor and vodafone-idea soon, a move that will bring some stabilisation in the telecom sector currently battling financial stress.
A summer training report on “comparative brand equity of hutch and airtel cell phone (delhi)” [pic] submitted in partial fulfillment of the requirement of bachelor of business administration (bba) preface this dissertation presentation is a part of the course curriculum of the mba. A research report on “comparative analysis of marketing strategies of vodafone & airtel” submitted in partial fulfillment of the requirement for the award of the degree of master of business administration. Brand equity we are going to judge the brand equity of airtel, by the share tier method brand equity has become very important of late as it is a measure by which the roi of marketing spend can be valued which helps marketers as well as the finance division. The latest tweets from brand equity (@brandequitylive) brand equity is et now's flagship ad & mktg feature show tune into be on wed @ 6:30 pm or over the weekend on sat @ 2:30 pm & sun @ 11 am & 1030 pm.
Brand equity in the marketing strategy of airtel – high toma (top of mind awareness), arpu (average revenue per user), and extensive distribution system & as high as 300+ million subscribers has helped airtel in crafting market leader position for itself over the years. The vodafone-idea merger will create the world’s second-largest and india’s largest telecom firm—displacing bharti airtel ltd—and will take on reliance jio. Bharti airtel (27) bsnl (21) datacom (2) etisalat (2) ft and orange (2) idea cellular (10) mtnl (6) mvno (2) virgin mobile (1) reliance communication (15) spice (2) sstl (4) swan (2) tata teleservices (18) ttml (2) unitech (4) vodafone essar (11) new developments (10) business (6) other services (48) advertisement (6) business. We present you the swot analysis of airtel to understand the strengths, weaknesses, opportunities and threats for the company high brand equity: in an highly efficient way thus, where vodafone is an external entrant, airtel is a leading nationwide player in india and the torchbearer of the telecom industry in india page contents. • high brand equity – airtel is among india’s most visible brands omnipresent in most parts of the nation through television, print and various other forms of advertising celebrity endorsements and innovative advertising that understand the pulse of market are some of the assets of the airtel brand.
Sign in now to see your channels and recommendations sign in watch queue queue. Vodafone regularly conducts brand health tracking, which is designed to measure the brand performance against a number of key metrics and practise insights to facilitate the polity of the vodafone brand across all vodafone branded operating companies. Brand valuation of airtel a report submitted to prof s the market share of airtel, in this category, is rs 13596 and the value of brand airtel is rs 7716 vodafone has the highest market share and brand value followed by tata, reliance and bsnl we found out the share quality index while finding the brand equity of airtel by the.
Airtel india is the second largest provider after vodafone idea ltd of mobile telephony and second largest provider of fixed telephony in india, and is also a provider of broadband and subscription television services it offers its telecom services under the airtel brand, and is headed by sunil bharti mittal. Idea-vodafone merger not led to low data cost and calling | vodafone-idea limited vs jio vs airtelthe upcoming vodafone india and idea cellular merger is unlikely to be accompanied by disruptive. A project report on “empherical study on the impact of advertisement and media exposure on the brand equity of vodafone at “ ” project report submitted to xyz university (for partial. Airtel and vodafone both now have similar looking logos with exactly the same red backgroundalso the style is same, logo on top and brand name at the bottom in lower case is this a deliberate attempt by airtel or is their definition of going global is to copy a global logo.